About

Thirty years in insurance. Now I make sure AI gets it right.

Richard Vaughn, CPCU, ARM, AIS — licensed P&C practitioner, third-party administrator, educator, and the writer behind AI-citable content for national insurance brands.

Richard Vaughn, CPCU, ARM, AIS — insurance AEO/GEO writer in Milton, Vermont
Who writes your insurance content matters more than it used to. AI engines now judge insurance pages on factual precision and author credibility. I spent three decades earning the credentials and the scar tissue those systems reward — and I put both into every page I write.

The short version

I'm a licensed property & casualty insurance professional based in Milton, Vermont, with more than 30 years in the business — as an agent, a third-party administrator, and an educator. I hold the CPCU, ARM, and AIS designations from The Institutes. For most of my career, my job was breaking down complex insurance concepts for people who don't think about insurance every day: clients, adjusters, agents in training, and business owners trying to read a policy at their kitchen table.

That turned out to be exactly the skill the AI search era pays for. Answer engines want content that is factually precise, clearly structured, and written by someone whose expertise they can verify. So today I write and rebuild insurance content — state guides, product pages, executive thought leadership — for brands that need their pages cited by ChatGPT, Gemini, Perplexity, and Google AI, not just ranked by Google.

Why the credentials matter to your content

Insurance facts have edges. Workers' comp requirements trigger at different employee counts in different states. Minimum auto limits change by statute — sometimes mid-year. A claims-made policy responds differently than an occurrence policy in ways that are easy to garble and expensive to get wrong. AI systems have learned to detect that imprecision and route around it; so have compliance departments.

A CPCU behind the keyboard means every coverage statement is checked against the primary source — the DOI page, the state code, the policy form — before it ships. On one recent state-guide engagement, the client's own brief carried auto liability limits that a statute had raised months earlier. The page shipped with the correct figures because the writer happened to be someone who checks.

Credentials & background

CPCU — Chartered Property Casualty Underwriter ARM — Associate in Risk Management AIS — Associate in Insurance Services Licensed P&C Agent 30+ years: agent, TPA, educator Milton, Vermont

  • Agent: personal and commercial lines — the desk where coverage questions stop being theoretical
  • Third-party administrator: claims from the inside, where policy language meets real losses
  • Educator: years of translating insurance for licensing students and professionals
  • Writer & consultant: bylined insurance content for national small-business insurance brands; Top Rated Plus freelancer with a 100% job success score

How I work

Mornings, mostly — I keep a focused practice with a small number of clients so every engagement gets the practitioner, not a subcontractor. I use AI tools the way a good adjuster uses estimating software: for speed, never for judgment. Every fact is verified by me, against a primary source, with a log to prove it.

If that's the kind of writer you've been trying to find, let's talk.

Put a practitioner behind your content

Start with the free visibility check, or reach me directly — (802) 752-7670.

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