Services

Content AI can cite. Facts a regulator wouldn't flag.

Every engagement pairs two things most vendors sell separately: AEO/GEO structure that answer engines reward, and coverage facts verified by a licensed practitioner against primary sources.

Lead service

AEO/GEO Writing & Content Refresh

I write new insurance pages and rebuild existing ones so AI engines extract and cite them. Most sites don't need more content — they need their existing content made accurate, current, and machine-liftable. That refresh work is where the fastest AI-visibility gains live.

What I write and rebuild

State insurance guides — requirements, minimum limits, statutes, and state-specific risks, verified against DOI and state code
Product pages — GL, professional liability/E&O, workers' comp, BOP, commercial auto, inland marine, cyber
Trade and industry pages — contractors, restaurants, professional services, and the hub pages that route them
FAQ engineering — real customer questions answered in the first sentence, with FAQPage markup
Content refresh programs — recurring audits of published pages for stale limits, changed statutes, and broken AEO structure

What every page includes

Answer-first blocks AI Overviews can lift verbatim
Question-form headers matching real query language
JSON-LD schema: Article, FAQPage, LocalBusiness/Organization as appropriate
Citations to primary sources — DOI sites, statutes, NCCI, carrier filings — not competitor blogs
E-E-A-T signals: byline-ready credentials, sourcing, freshness dating
A fact log showing what was verified, where, and when — your compliance team will thank you

Entry point

AI Visibility Audit

A fixed-fee report on what AI actually says about your business — and exactly what to fix. I query ChatGPT, Gemini, Perplexity, and Google AI the way your prospects do, trace which sources the models trust in your market, and deliver a prioritized remediation list.

1. What AI says now

The questions your buyers ask, asked across the major engines. Who gets named, who gets ignored, and what the models believe — correctly or not — about your business.

2. Why

Extractability review of your site (structure, schema, answer formatting), plus the third-party trust sources — directories, trade press, review sites — feeding the models in your market.

3. The fix list

Prioritized, specific, and doable: what to rewrite, what to mark up, where you need mentions, and which fixes I'd make first. Do it yourself, or hand it back to me.

Start free: the 10-question AI Visibility Check scores your baseline and shows whether a full audit is worth it.

For insurance leaders

Executive Ghostwriting

LinkedIn articles and thought leadership for senior insurance executives, written by a practitioner peer. No discovery calls spent explaining what a combined ratio is. You talk for twenty minutes; I return your ideas in your voice, technically airtight.

Who this is for

Agency principals and producers building a referral-grade LinkedIn presence
Carrier and MGA executives who need a consistent, credible voice
Claims, underwriting, and risk leaders with expertise worth publishing — and no time to publish it

How it works

Short recorded conversation — your ideas, positions, war stories
I draft in your voice; you approve or redline once
Published on a steady cadence, structured so AI engines associate your name with your expertise

Engagement & rates

How engagements work

Engagement	Structure	Best for
AI Visibility Audit	Fixed fee, quoted after the free check	Knowing where you stand before committing to anything
Writing & refresh	Per-page or monthly retainer	Carriers, comparison sites, and agencies with a content matrix to maintain
Executive ghostwriting	Monthly retainer	Consistent leadership presence without the writing time
Consulting	$125/hour	Strategy, team training, and one-off questions

Every engagement starts with a short scoping conversation — get in touch or call (802) 752-7670.

Not sure where to start?

The free check takes three minutes and tells you which of these services you actually need — including "none yet."

Take the Free AI Visibility Check