Evidence, not adjectives.
What working with a practitioner-writer actually produces: published national content, factual catches before they became published errors, and a verifiable freelance track record.
Three things a generalist writer wouldn't have caught
Client names shown where published; details lightly anonymized where work was internal.
Fact verification
The stale statute in the client's own brief
A state insurance guide brief arrived specifying minimum auto liability limits that a statute had raised months earlier. Every competitor page using the old numbers is now flagged as imprecise by AI engines. My page shipped with the current limits — and a primary-source citation.
Content audit
Template contamination across a national site
Reviewing a brand's product pages, I traced boilerplate from one policy page leaking into three others — including a comparison section that described the wrong coverage under the wrong header. Documented the pattern, mapped every affected page, and delivered the fix list.
Published work
Bylined national product pages
Bylined author of small-business insurance content for a national insurance marketplace — product explainers built answer-first with verified coverage facts, published under my name and credentials. Samples available on request.
Accuracy is the cheapest insurance your content can carry
A wrong coverage statement on a published page is three problems at once: an AI-visibility problem (answer engines deprioritize imprecise pages), a compliance problem (regulators and E&O carriers read your website too), and a trust problem (the prospect who catches it never calls). Every engagement I take is built to prevent all three — with a documented fact log per page, so your team can see what was verified, against which primary source, and when.
Additional work samples, references, and the full freelance profile are available on request — get in touch.
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